How Recession-Proof Is CRM?23 Feb
Consilience member Steve Chipman is quoted in in this InsideCRM article.
“During a recession, it’s much more difficult to acquire new customers, so many companies are looking to their customer base for additional revenue opportunities,” said Steve Chipman, CEO of Lexnet Consulting Group Inc. “This means that a CRM system automatically becomes a more valuable tool for segmenting existing customers and scheduling the appropriate follow-up actions, whether those actions are phone calls, site visits, emails or a combination.”